Past Olympic Host City Revenues
| Host City Revenues (Millions) |
|
|
|
|
|
IOC 2020 report Evaluation |
| Atlanta1996 |
Actual |
Tulsa2024 REVENUE Forecast A |
Sydney2000 |
Athens2004 |
Bejing2008 |
Istanbul2020 |
Tokyo2020 |
Madrid2020 |
| Citation |
(Official Report Vol I, p.222) |
Based on 2 times Atlanta1996 due to time value of money |
IOC Marketing Fact File at olympics.org website http://www.olympic.org/Documents/IOC_Marketing/OLYMPIC-MARKETING-FACT-FILE-2012.pdf |
p 37 |
|
|
| Revenue Source |
|
|
|
|
|
|
|
|
| Broadcast rights |
$568 |
$1,137 |
$797 |
$733 |
$851 |
$532 |
$790 |
$672 |
| Joint venture |
$426 |
$853 |
$492 |
$302 |
$1,218 |
$225 |
$335 |
$285 |
| TOP III |
$81 |
$162 |
|
|
|
$653 |
$932 |
$694 |
| Ticket sales |
$425 |
$850 |
$551 |
$228 |
$185 |
$409 |
$776 |
$899 |
| Merchandising (Licensing) |
$32 |
$64 |
$52 |
$62 |
$163 |
$47 |
$140 |
$106 |
| Other Revenue |
$188 |
$376 |
|
|
|
$482 |
$451 |
$440 |
| |
|
|
|
|
|
|
|
|
| Total |
$1,721 |
$3,442 |
$1,892 |
$1,325 |
$2,417 |
$2,349 |
$3,424 |
$3,096 |